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| Me in my Future Generation shirt! |
Like my shirt? Yeah, I do too! I was delighted when Kevin
Lattimore, designer of Future Generation Clothing sent it (as well as some
other goodies) over to me last week. Within a week of receiving it, I’ve
already worn it twice! The cotton is so soft, not to mention the shirt itself
is sick! Paired with my favorite red Chuck Taylor’s and a black body-con skirt
from Forever21 it makes for the perfect “laid-back, cute, and cool without
trying to hard” outfit.
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| Designer, Kevin Lattimore |
Established in 2009, Future Generation Clothing is the
lovechild of 29-year old Kevin Lattimore. Born and raised in and around the Washington,
D.C. area, Lattimore first had a desire to begin his own clothing label in 2001.
While largely it was because he loved the fashion industry and how through
fashion, “you can express how you feel at times without saying a word,” perhaps
Lattimore’s biggest motivation for beginning Future Generation Clothing were
his children. “I wanted to build or create something with purpose and style as
well as build and leave an inheritance for my kids,” said Lattimore.
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| Other Future Generation Designs |
With its motto being, “Born to impact the world through
fashion,” Future Generation Clothing is not just fashion, it’s a lifestyle.
Learn more about the designer and Future Generation Clothing CEO Kevin
Lattimore, as well as his urban designs below.
So Sophisticated 1992: Future Generation
clothing is described as "Not just fashion, but a lifestyle," what
makes Future Generation a lifestyle brand?
Kevin Lattimore: Clothes don't make the individual, the individual make the
clothes. Every day is a day for us to become better at who we are and what we
want to be. I believe we all have been created to be the best at what we do. So
why not live life to the fullest and do it in style.
SS92:When did you begin
designing clothing?
KL: I started designing t-shirts at the age of 29 and was
selling them to friends, family and co-workers.
SS92: How has being from
D.C. influenced your designs?
KL: I love quality and it's nothing wrong with having it. I
was blessed with a gift and all I want to do is embrace, nurture, and perfect
my craft. I like simplicity, simplicity sells all day every day. I don't like
stuff (designs) all over the place. KISS- Keep It Simple Stupid!
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| Future Generation T-shirt |
SS92: Sean
"P.Diddy" Combs, Sean "Jay-Z" Carter, and Russell Simmons
have all successfully created clothing brands that target urban clientele. What
are your thoughts on the successes of their brands, and do you view them as
role models to model your brand after?
KL: I thank them for paving the way and showing me that it can
be done. You also can't forget about Daymond John the CEO & Founder of the
urban fashion brand FUBU, I love his journey of how he got it done. These guys
had vision, the right team on their side and ran with it. I applaud them for
that and now it's my turn. LOL!!!! I absolutely view them as role models to
model my brand after because they had a system that work and if they could do
it, there shouldn't be any excuses or reason why I can't.
SS92: What are your long
term goals for Future Generation?
KL: My long term goals are to build the brand to its full
capacity, and reach the world.
twitter: @FG_Brand
instagram: FG_Brand
facebook: @ FGBrandClothing
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